Frank & Brown love words.
That’s why we are so fond of great writers such as Frank Keating. We enjoy forming sentences, interpreting ideas and creating language that informs, entertains and educates the readers. One of the most rewarding aspects of our work is discussing the ideas, products and services of our customers to find clear, concise ways to inform people about them using effective, dynamic language. This might be via a press statement, a feature article, an opinion piece or more corporate formats such as case studies and other supporting marketing material.
We enjoy difficult commissions and these can be challenging for all sorts of reasons – because of the subject, the deadline or the need for brevity such as writing fast, tight blogs and uploading posts for social media. Our job is to turn what is trapped in the mind of a customer into short, sharp copy that delivers the right message in a timely manner. We ghost regular columns for clients in business magazines, regional newspapers and trade journals, update blogs and twitter feeds on demand and often to very tight deadlines. We believe that ‘old fashioned’ journalism is still alive, but just using different mediums.